Scanbuy Study Reveals 2D Barcode Adoption and Awareness Rates Strong Among U.S. Marketers
Conducted through uSamp's SurveyBuilder platform that includes an audience of over five million panelists from around the world, the study reveals new data from the marketer's perspective that can be used to gain a better understanding of current adoption rates, and how campaigns are being implemented and assessed. Additional results included the following:
•Difference in awareness of 2D barcodes between large and small businesses is relatively minimal with 95% and 89% respectively
•61% report using open source code formats with QR Codes leading by a large margin at (45%), Datamatrix (16%), Microsoft Tag (14%), EZcode (12%) and Snap Tag (11%).
•Top three content choices that the codes link to include: product details, promotions and coupon offers
•Top three media placement choices included magazines and newspapers, direct mail and product packaging
•Of the 50% of respondents currently implementing 2D barcodes, the most important factors for a successful campaign include:
◦Access to analytics from the scans including basic usage and also demographics of users
◦Ability to edit the code or access it at anytime from a web-based platform
•69% of respondents reported using a paid 2D barcode service, while 39% reported using a free service
•When asked if they were happy with their experience, those that used a paid service were 50% more satisfied than those using a freeware generator.