Smart Card Alliance Payments Summit: The Time Is Now for EMV
EMV in the U.S. "The answer is simple: it's time," said Ed McLaughlin, chief emerging payments officer, MasterCard Worldwide, on MasterCard's recent announcement of its roadmap, which includes the path for migration from magnetic stripe to EMV technology. Referring to EMV as "the foundation of the future of payments," McLaughlin detailed MasterCard's plans to encourage the rapid adoption of more secure contact and contactless chip cards by giving more benefits to merchants that invest in secure, dynamic authentication methods.
Visa's Jennifer Fischer, head of U.S. payment system risk, agreed. She stressed that EMV's dynamic authentication is critical for a more secure payments industry, maintaining that it will lay the groundwork for contact, contactless and mobile EMV under the same infrastructure. Visa guidelines promote an "always online" strategy that does not mandate offline authentication with PIN. Issuers have flexibility to choose cardholder verification options, whether it is online and/or offline PIN; signature; or no verification method. Fischer noted that Visa's issuers have issued one million EMV chip cards in the United States to date.
In his presentation, chip card expert and consultant Dr. Toni Merschen urged attendees to learn from other countries that have migrated to EMV. Citing the trend of fraud migrating to the United States because of its weak magnetic stripe technology, he said, "EMV deployment is the most efficient way to decrease fraud," but added it is critically important to secure card-not-present (CNP) and ATM transactions at the same time as deploying point-of-sale (POS) chip card solutions. Merschen also suggested attendees "not renounce offline transactions," saying that offline PIN means global interoperability.
Merchants and processors had requests for payments brands in regards to U.S. EMV. NACS payments consultant Gray Taylor put it simply by stating, "We need a roadmap that everyone understands and is very clear." Jamie Henry, the senior director of payments services at Wal-Mart concurred, saying "a detailed plan will help reduce confusion."
Mobile Wallets and NFC The differing mobile wallet solutions emerging in the marketplace was a hot topic yesterday, with presenters commenting on consumers' increasing use of mobile phones to compare prices, browse, and purchase. George Peabody, director of Mercator Advisory Group's Emerging Technologies Advisory Service, called these consumers "weaponized shoppers." Both MasterCard and Visa included mobile in their vision of the future of U.S. payments, while Isis and PayPal took the floor to talk commerce.
Isis director of sales Jim Stapleton announced that the company's upcoming summer pilot in Salt Lake City will "transform the way people shop and pay." Stapleton called the Isis mobile payment infrastructure -- a joint venture formed by AT&T, T-Mobile and Verizon -- a "convening of the industry" that gives banks and merchants "tinker toys" to develop payment and loyalty programs for customers in the form of a mobile wallet that is "safer than your other wallet."
Patrick Gauthier, head of PayPal's product strategy and business operations, retail services, focused on commerce and the consumer experience in his presentation. Citing that in the last few decades payments have driven commerce, Gauthier said that at least in the next 15 years, "commerce will drive what payments need to do." He suggested that mobile wallet solution providers should roll out infrastructures and programs with merchants' and consumers' wants and needs in mind, as these are the parties that are going to drive usage.
Open Transit Payments Several large U.S. transit agencies talked about their plans to move to open fare collection systems. All were looking to "future proof" systems, and all had aggressive implementation schedules. John McGee, SEPTA's (Southeastern Pennsylvania Transportation Authority) chief officer of new payment technologies talked about their recent open payment system contract award, and their goal of a future where virtual ticketing plays a major role.
The Chicago Transit Authority (CTA), which recently awarded a $454 million contract to Cubic Transportation Systems, will skip pilots and aim for full implementation of its open payment system in the second quarter of 2014. Eric Reese, general manager of business development, said the main objective is to let consumers use the same payment mechanism across all of the CTA's areas of service, adding, "NFC is a thought. When that time comes, we will be ready."
The Metropolitan Transportation Authority (MTA) of New York is ready to commit to open payments as well. Amy Linden, the MTA's senior director for new fare payment systems, said that their Tap & Ride(TM) project is about consumers being able to "buy fare products anytime, anywhere, and manage accounts anytime, anywhere." With the goal to mainstream payments and leverage existing payment technologies and networks, Linden said the MTA aims to "go live" within three years of the design notice to proceed (NTP).
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About the Smart Card Alliance The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.
Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America.