Smart Card Alliance White Paper Explores Possibilities for NFC
"One of the major challenges facing transit agencies today is how to capitalize on the ever-growing popularity of mobile phones with a solid mobile strategy," said Craig Roberts, Utah Transit Authority, and chair of the Transportation Council. "This white paper builds on the knowledge base developed in earlier white papers to foster a greater understanding of NFC technology, explain its role in the transit industry, and shed light on key issues facing the transit industry in developing a mobile strategy."
"In order to fully realize the benefits of NFC technology, transit agencies need to immerse themselves into the operational details of the NFC ecosystem and thoroughly understand the technology and business models," said Randy Vanderhoof, executive director of the Smart Card Alliance. "This white paper is another piece of the puzzle in terms of fully educating the industry on the ins and outs of NFC."