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USPS to run “more refined” QR code promotion this summer

The US Postal Service is set to run another summer promotional campaign this year, offering a small discount for advertising mail sporting a two-dimensional “QR” barcode. The campaign aims to make physical mail “more exciting”, linking it through to online information, offers or competitions, or perhaps videos to better engage customers in a direct marketing message. The major difference with this year’s campaign will be that the QR codes will actually have to link through to something meaningful.

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