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RFID-enabled Lexus Ad Debuts

Condé Nast's Wired magazine makes a policy of being on the cutting edge of technology. So it may not be surprising that its monthly print publication has been among the first to include a Near Field Communication (NFC) RFID tag within its advertising pages. In Wired's April 2012 issue, a Lexus car ad comes with a passive high-frequency (HF) tag that consumers with NFC-enabled phones can use to retrieve video and other content on their phone screens regarding the automotive company's latest offerings. Wired published 500,000 copies of the issue, each with an NFC label attached to the page containing the Lexus ad.

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