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Someone is putting QR Codes to good use. Well.ca is bringing the first QR‐code virtual store in North America to downtown Toronto. Running from April 2 to 30, this innovative shopping experience allows users to skip the line ups and have their favourite health, baby and beauty products delivered to their homes. Read details of the release after the jump.
To participate in the virtual shopping experience, consumers begin by downloading the Well.ca app, available for iPhone, Android, Blackberry or Windows Phone. Once installed, consumers can visit the virtual store – a visual representation of the store shelves they are used to – scan the product QR codes and check out on their phone. The process is simple and hassle‐free and includes free delivery across Canada.

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