The trouble with NFC: it needs cooperation
one piece of the puzzle. In order for the technology to establish a foothold, it will need some long term cooperation between the four ‘pillars’ of the market. This will include NFC device developers, the payment platforms they run on, the merchants that enable them and the consumers who ultimately must have confidence in them. Three of those can be tracked. The fourth, consumer confidence, will be harder to gauge and ultimately define the evolution of contactless transactions in the United States.