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Psion Signs Distribution Agreement With BlueStar in Spain and Portugal


BlueStar, a global distributor of ADC, Mobility, Point-of-Sale, and RFID technology, and Psion, a top manufacturer of mobile computing solutions, have announced a new distribution agreement for Spain and Portugal. With this agreement, BlueStar becomes a strategic partner for Psion products in Iberia, in addition to their current United Kingdom distribution agreement.
Psion is a multinational corporation based in the UK, globally recognized for its expertise and innovation in mobile computing solutions, wireless data collection, imaging, voice solutions and RFID identification. Psion will extend its distribution channel into Southern Europe with BlueStar, an international distributor with locations across EMEA, United Kingdom, and the Americas.
"With this agreement, BlueStar expands its position as a leading distributor of mobility products, adding a full portfolio of RFID technology equipment and robust terminals designed for demanding applications," said Albert Baranera, BlueStar's Vice President for distribution in Southern Europe and Latin America.
"By signing this agreement, Psion will take a step forward in strengthening our business strategy across the Channel," stressed Jose Luis Garcia Marcos, Managing Director of Psion Spain. "BlueStar will lend their experience and expertise in the sector to increase our value proposition to partners, improving our supply flow and shortening delivery times, which was one of our main goals."

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