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SpyderLynk Sweetens Participation in U.S. Postal Service Direct Mail Promotion

SpyderLynk, a leading marketing technology company and creator of the SnapTag, announced that it will be encouraging participation in the U.S. Postal Service’s 2012 Mobile Commerce and Personalization Promotion by offering its Buy-it-Now Mobile Commerce SnapTags to direct mail customers during the summer promotion. The Postal Service promotion is intended to reinforce direct mail’s continuing relevance as a marketing channel.
The Postal Service’s 2012 Mobile Commerce and Personalization Promotion offers direct mail customers a discount on Standard Mail and First-Class Mail letters, cards and flats that include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. When scanned, the technology must activate a link directly to either a mobile-optimized Web page that allows the mail recipient to purchase a product or service or to a mobile-optimized and customized Web page uniquely tailored to the mail recipient and accessible by a personalized URL.
As an added incentive, SpyderLynk is offering a 10% discount to the Postal Service’s direct mail customers that choose SnapTags for their campaigns.
SpyderLynk’s Buy-it-Now Mobile Commerce SnapTag is a proprietary 2D Mobile Barcode solution enabling marketers to simply, yet elegantly, activate mobile shopping and commerce engagements. Consumers with smart or standard camera phones can use Mobile Commerce SnapTags featured on direct mail to activate a shopping experience or a purchase engagement. SpyderLynk’s mobile commerce solution packages together shopping templates, transaction processing, a mobile wallet function, social shopping tools and fulfillment capabilities making programs simple and easy to implement.
Buy-it-Now SnapTags offer much more than the more traditional QR code because marketers have the ability to fully brand SnapTags with logos and or meaningful icons turning them into interactive marketing tools – compared to the Rorschach-looking black box QR code. Additionally, while QR codes must be scanned with an app to begin a dialogue, with SnapTags, consumers only need a camera phone to begin a mobile interactive dialogue and no app is required, meaning they can be accessed by virtually anyone with a mobile phone. What’s more, SpyderLynk’s smart marketing platform allows marketers to deliver highly targeted mobile campaigns and measure results with pinpoint accuracy.

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