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Tanimura & Antle Launches QR Packaging

Tanimura & Antle is gearing up for salad season with new packaging and promotions designed to drive sales and meet market demands from trade and consumer audiences. The company has recently launched its Summer Fun Sweepstakes with Artisan Lettuce, Romaine and Boston Lettuce to support category sales during the key period of May through July. Now Tanimura & Antle is re-introducing their Field Fresh Wrapped Leaf Lettuce in new colorful bags that include a QR (Quick Read) code that links directly to a series of videos showing lettuce being harvested and packaged right in the  field.

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