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Pioneering QR code recycling campaign

A pioneering UK scheme involving the use of QR codes on collection bins to promote recycling has been outlined by the London councils of Westminster and Camden at a Chartered Institution of Wastes Management (CIWM) event in London. The QR code - an abbreviation of Quick Response code - is the trademark for a type of matrix barcode.
The project called ‘Bin, Scan, Win!’ was launched this May and allows residents to enter a prize draw by scanning QR codes on the sides of recycling bins with their smart phones; once scanned, the recycling public is directed to a website where a voucher worth £ 20 (US$ 30) is given away every day. So far, around £ 2460 (US$ 3868) has been handed out.

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