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Avery Dennison: Sensing growth in RFID tags

The use of RFID (radio frequency identification) makes organizations more efficient, by allowing managers to locate any item, pallet or person with pinpoint accuracy. Think of them as barcodes on steroids. Within this field, Avery Dennison sold more than a quarter of all RFID tags in 2011, making it the clear market leader. Importantly, the company's RFID technology is superior to that of its competitors, largely because its RFID tags can read at any angle to produce better read-capture rates.

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