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QR code marketing used by Taco Bell

Taco Bell has already been using different forms of QR code advertising, but it has now unveiled its most recent form of mobile marketing that includes the use of these barcodes. The fast food chain has been using quick response codes to add flair and appeal to their promotions. This Tex-Mex restaurant has released print ads nationwide that feature a QR code square comprised of lemons and avocados. This pattern functions exactly the same way as the mobile barcodes that are made up of white and black dots or pixels. Smartphone users simply need to scan them with a scanning app and the camera feature on their devices so that they will be directed to the Taco Bell promotion’s landing page, which promotes the new Cantina Bell menu for the chain.

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