Halfway through 2011, the popularity of QR codes suddenly experienced an explosion and they began appearing on everything from product packages to business cards, while consumers scanned them regularly. Now, marketers are using them even more, but inconsistently and without purpose. The more mainstream QR codes become, the less care many companies and brands are taking for their implementation. Without paying attention to the way that these barcodes are used, they are providing consumers with an experience that they do not find engaging or appealing. Therefore, they are not scanning with as much fervor as they once were and the technique is risking losing its effectiveness.
QR codes will need to be properly applied or their use will fade out
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