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'Share a Coke’ follow-up campaign unlocks songs with Spotify

Coca-Cola has launched a follow up to its wildly successful ‘Share a Coke’ campaign with a Spotify integration in a bid to tap into the emotion linked with music. The campaign, created in conjunction with Universal Music and Spotify, aims to to help Australians relive special moments in their lives and reconnect with friends and family by encouraging them to share songs unlocked by QR codes or URLs printed on products.

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