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QR codes filling the void while NFC dawdles

The latest round of super smartphones all come with another contactless technology in the shape of the headline-grabbing NFC - a technology that’s managed to remove many of the barriers between the user and any raw information lying in wait in the world around. Much like Bluetooth against the force of Wi-Fi, however, according to Laura Marriott, CEO at NeoMedia, the arrival of something more advanced doesn’t necessarily mean the obsolescence of something else. “I see QR codes as one of many elements in the AR media toolkit," she says. "I see them as around for years in the pack. It’s nine years since SMS became ubiquitous but it’s still an important tool regardless.”

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