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QR Barcodes: A Long-Distance Race

QR codes, a mobile form of barcodes, are designed to allow consumers to quickly access more information. Nowadays, many companies use this technology as an additional element in their advertising campaigns. In 2011, 8.9% of adults, that is to say, 21 million consumers used their smartphones to scan a QR barcode. The number of users is expected to increase to 26 million, in other words, 11% of all adults. Data from Mobi indicates over 60% of consumers only scan a code once, perhaps to check out the uniqueness of the engagement.

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