QR Barcodes: A Long-Distance Race
quickly access more information. Nowadays, many companies use this technology as an additional element in their advertising campaigns. In 2011, 8.9% of adults, that is to say, 21 million consumers used their smartphones to scan a QR barcode. The number of users is expected to increase to 26 million, in other words, 11% of all adults. Data from Mobi indicates over 60% of consumers only scan a code once, perhaps to check out the uniqueness of the engagement.