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R.I.P. for RFID?

A decade ago, industry was buzzing with the promise of Radio Frequency Identification. Pfizer, GlaxoSmithKline, and Purdue Pharma set the example by successfully tagging Viagra, OxyContin, and Trizivir, an HIV medication, with RFID to track and trace these drugs through the supply chain. But other pharmaceutical companies did not follow suit. Today, RFID tagging at the primary packaging level is almost nonexistent.

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