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Marriott dubs QR codes the future of mobile

Mobile barcode adoption has not taken off as rapidly in the United States as some analysts had predicted two or three years ago, but that hasn't discouraged mobile marketers and multi-national corporations from implementing QR codes and other 2D barcodes into their mobile strategies. NeoMedia CEO Laura Marriott, for one, isn't worried. "It [mobile barcode adoption] definitely has not been as a fast as we would have hoped, particularly when we look at the last couple of years," she said, noting that 2012 and early 2013 have seen an uptick in QR code awareness.

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