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NFC Wireless Wins NFC Competition

Smartrac, a developer, manufacturer, and supplier of RFID transponders and inlays, has announced the winner of its global partner competition. Launched in December 2012, the competition aimed at providing talented developers and innovative newcomers with a platform to showcase their products and solutions to a global audience at the 70,000 attendee strong Mobile World Congress in Barcelona in February 2013. The product or solution had to be available commercially in order to qualify for the competition.
Based in Albury, New South Wales, Australia, NFC Wireless was awarded first place due to the ease of use of its app, which allows anyone with an NFC phone to customize NFC tags to perform complex tasks regardless of design or technology skills. It thereby embodies the vision of NFC.
The NFC Wireless “Tagster” NFC packs contain 6 NFC “hotdots” equipped with Smartrac Midas NFC inlays which can be used to carry out useful actions on mobile phones. Users can, for example, send a text message, call a number or open a URL on their NFC-enabled phone, simply by tapping a hotdot tag. Each Tagster pack also contains an embedded NFC tag that enables users to download Tagster, a free encoding app.
“There is a gap in the market for people who can deliver technically complex NFC solutions. We're the first major NFC solution provider with a general retail NFC tag package and we continue to push the boundaries of what NFC can do,” says Patrick Crooks of NFCWireless. “The Mobile World Congress is the perfect platform for us to demonstrate these capabilities to the rest of the world.”

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