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Trinity Mirror pilots new PaperPay app

Trinity Mirror, the UK newspaper and magazine publisher behind the likes of the Daily Mirror, Sunday Mirror and People, has launched a new mobile app for Android and iOS called PaperPay, the first app from Trinity Mirror’s New Businesses team. In a nutshell, PaperPay allows readers to buy newspapers with nothing more than their smartphone and a bar code on their screen that can be redeemed at participating PayPoint or Payzone terminal newsagents in exchange for a copy of their chosen newspaper.

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