VeriFone and MasterCard to Demonstrate Omni-Channel Checkout Experience to Merchants and Consumers
VeriFone and MasterCard plan to integrate MasterPass as a cloud-based payment option within VeriFone’s GlobalBay Mobile Point of Sale (mPOS) and GlobalBay Clienteling applications. This will allow shoppers to access their MasterPass wallet accounts to pay from anywhere in the store on mobile devices – such as smart phones and tablets – using the GlobalBay software. Additionally, VeriFone will continue to support contactless acceptance of the MasterPass wallet.
MasterPass is the evolution of PayPass Wallet Services, which was announced in Spring of 2012 and has been in a production trial with select merchants and issuers. The digital service allows consumers to use any payment card or enabled device to discover enhanced shopping experiences that are as simple as a click, tap or touch – online, in-store or anywhere.
VeriFone’s GlobalBay mPOS application helps retailers improve the overall customer experience by enabling them to arm associates with mobile devices to scan items, apply coupons and discounts, and complete transactions from any location in the store. The GlobalBay Clienteling application helps build more personal and profitable customer relationships by enabling associates to record consumer preferences and buying habits, and leverage customer data for promotions and cross-selling. The MasterPass integration will take the commerce experience further, combining retailer data with actual purchase data for more targeted customer offers.