Dubai shopping mall to launch NFC and Bluetooth mobile loyalty program

The Wafi shopping mall in Dubai is to introduce a new service that allows shoppers to collect and redeem loyalty points with their mobile phone using either NFC or Bluetooth. The service is also expected to be rolled out at a European amusement park later this year. Currently, Wafi Rewards members use a physical loyalty card to collect and redeem their points in stores. And now, after downloading a new app from developer ViaFone Technologies, they will also be able to do so using their mobile phone.