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Fairfax’s “QR code on steroids” disappears

Launched on 18 May 2012 to much fan fare and promises of a bridge between print and digital, Fairfax’s AirLink functionality appears to have disappeared from the list of tools being used by either Fairfax journalists or advertisers. AirLink is a technology that transforms ordinary photographs and symbols on print pages into scannable images that can direct consumers to websites or rich media; pretty much a QR code without the QR code).

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