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RFID Key to Omnichannel Commerce

The department-store giant will complete a new radio frequency identification (RFID) program at all of its Macy’s and Bloomingdale’s stores by the end of the summer, delivering on a promise the company made back in 2011. “Ultimately, RFID will be as transformative technology for our business as bar codes,” said Bill Connell, the senior vice president of logistics and operations for Macy’s. Jeff Gennette, Macy’s chief merchandising officer, speaking to a group of apparel executives at the American Apparel & Footwear Association’s Executive Summit in March, was equally enthusiastic about the technology’s potential. “RFID is going to be a huge win for us,” he said, explaining RFID’s potential for “maximizing store inventory” across Macy’s e-commerce and mobile site, as well as in its 850 stores.

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