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QR Codes: The Fast Path to Online Content

Some players in land use and real estate have begun using QR codes in their marketing. Residential real estate agents and property managers, for example, use them to promote properties for sale or rent. At curbside, prospective customers can scan the QR code on the sign and connect to online information specific to that property. Commercial leasing agents have begun putting large QR codes in the windows of vacant properties so passersby can look up floor plans, square footage, leasing rates, and other details.

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