With iOS 7, Apple Shows It Will Tolerate QR Codes – But Not Further Their Cause

Apple had a great big belly laugh at the expense of near field communications (NFC) at its WWDC keynote this year, but it also quietly adopted a tech that has received an equal amount of general scorn (if not more): the QR code. Apple actually built a QR code reader into iOS 7 – yes, right into the OS – but in a way that makes clear its presence is more of a mildly unpleasant but useful tool in promoting its own tech, rather than anything to be truly upheld and encouraged.