It seems that every print and outdoor ad these days has some form of a QR code slapped onto it. It has gotten to the point that giant billboards feature QR codes, which are well out of reach of someone speeding by in a car. Considering that people are meant to interact with QR codes via a mobile device, this tactic makes zero sense. There are so many misuses of QR codes that they now have a bad rap. In order to get it right, let’s take some time to really get to know the inner code, shall we?
You're Likely Using QR Codes Wrong, and Here's Why
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