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You're Likely Using QR Codes Wrong, and Here's Why

It seems that every print and outdoor ad these days has some form of a QR code slapped onto it. It has gotten to the point that giant billboards feature QR codes, which are well out of reach of someone speeding by in a car. Considering that people are meant to interact with QR codes via a mobile device, this tactic makes zero sense. There are so many misuses of QR codes that they now have a bad rap. In order to get it right, let’s take some time to really get to know the inner code, shall we?

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