How QR codes are morphing into artificial reality
QR code. Once touted as the “next big thing,” those funky little squares never quite lived up to the hype, finally coming to rest as a little more than a groan-inducing memory amongst marketers. In fact, according to a comScore study on QR codes, in 2011 only 6.2 percent of the total mobile audience in the United States had scanned a QR code on their mobile device. This leaves a whopping 93.8 percent of the total mobile audience out of the QR loop.