Steve Simpson Remixes the Ubiquitous Barcode
Steve Simpson. Actually, “barcode design” is almost a misnomer, completely overlooked by everyday designers. The ubiquitous symbol is simply looked at as a necessity. Simpson says we should forget that idea and get more creative. Just look at the many ways he’s reworked the vertical lines required for the barcode to work: they can become crocodile teeth, a sushi mat, Latin American style birds (or at least their legs), and even a convincing cactus forest.