Estimote taps Apple iBeacon for micro-location-based shopping

Taking advantage of Apple's decision to embrace Bluetooth Low Energy (BLE), US start-up Estimote has been showing off its Beacon technology, which allows retailers to communicate and interact with customers in-store. Earlier last week, as part of the iOS 7 launch, Apple unveiled iBeacon, enabling Bluetooth-enabled devices to communicate with iPhones and opening up the potential of micro-location-based services to retailers.