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Do QR Codes Kill Kittens?

You might guess from the title that QR Codes Kill Kittens isn’t your typical business book. You’d be right. Social media expert and UnMarketing president Scott Stratten has put together a picture book of marketing failures that make one laugh and shake one’s head in dismay at the same time. The typical chapter is a photo or screen capture of some ridiculous or lamentable marketing effort, followed by a sentence or two of commentary. Sometimes the text merely highlights the absurdity of the example, other times it suggests how to do it better.

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