QR codes in 2013 and Beyond
comeback. Touted as the next big thing, QR codes were catapulted into the limelight in Japan – courtesy of a Toyota subsidiary – and they have been introduced into multiple industries since. With everyone’s curiosity piqued, traditional QR codes appeared to have lost some of their shine over the years. The general consensus is that black and white QR codes, as standalone marketing resources, are ineffective at engaging people to scan and interact with them. The challenge therefore was finding ways and means of incorporating QR codes in such a way that they are visually appealing and results oriented.