New Logo Identifies RFID Consortium Licensed Products
"This new RFID Consortium logo will be used to identify UHF RFID products provided by companies licensed through the RFID Consortium," said Jim O'Hagan, a spokesperson for the RFID Consortium and Director of Patents and Technology for Zebra Technologies. "Displaying this logo on products or supporting documentation will make it easy for end users, distributors, systems integrators, and vendors to know that products they purchase are licensed through the RFID Consortium."
The concentric curves suggest the radio signal transmission and backscattered response signal used in radio frequency identification. Where color printing is not possible the logo will be used in black on white versions and reversed in white on black. Purchasers of UHF RFID products should look for the logo on products, packaging and accompanying documentation. The logo may be used by all UHF RFID Consortium licensees and should provide purchasers with peace of mind about their UHF RFID systems. "While use of the logo on UHF RFID products is only just beginning," says O'Hagan, "we expect wide adoption of this logo in the coming years."
Separately, the RFID Consortium announced that two additional companies have become licensees: Mojix, Inc. and Unitech Electronics Co., Ltd. As the latest RFID Consortium patent portfolio licensees, these companies along with existing licensees, will be able to display and use the logo in connection with their UHF RFID products.