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CableLabs eyes NFC, RFID tags to deliver personalized programming

CableLabs has developed technology that could help members such as Comcast and Time Warner Cable deliver personalized programming and advertising by relying on mobile devices used by subscribers that contain RFID (radio-frequency identification) tags or NFC (near field communication) chips, according to a recent patent application. The application also details ways that programmers and advertisers may be able to determine how engaged a viewer is, by using "facial recognition, presence detection, movement detection or other device driven means for detecting movement, behavior, stress, biometric information or other features of the viewer that may lend itself to determining engagement with the media," CableLabs states in the patent application, which was published on Feb. 27.

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