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Macy's moves RFID beyond the supply chain

Radio frequency identification, or RFID, was once seen as the future of supply chain efficiency, but these days it seems RFID's real value may be found in the storefront and not in the back room. In 2009, Macy's saw the value in using the technology at retail locations, which resembles a barcode but works wirelessly and with more metadata. And with the rise of mobile devices and mobile commerce, RFID is more important to the store than ever.

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