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Mobeam: Digital barcode scanning worth beaming about

HERE’s some good news for both consumers and retailers: a technology developed by Mobeam Inc enables the redemption of digital coupons, loyalty card points and the like directly from your mobile phone using regular barcode scanning devices. The Mobeam solution makes use of light based communications and infrared proximity sensors within a mobile device to transform a physical barcode into a beam of light that is readable to conventional barcode scanners. It is designed to work for 1D barcode based content, which is the most prevalent form used in commerce today.

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