Ritani Tests New RFID Tool for Retailers

When Brian Watkins, president of Ritani, signed on with the Seattle-based fine jewelry brand in 2012, he was tasked with evolving the company into a true clicks-and-bricks business.
The former Blue Nile executive oversaw the creation of Ritani.com, which now accounts for roughly half of the company’s revenue and is currently focused on a retailer program that loops technology into the in-store sales pitch. The brand’s fancy new sales tool, which debuted at JCK’s LUXURY show in Las Vegas, will—if received well—see Ritani’s roughly 150 retailers using radio frequency identification (RFID) to augment the sales experience.