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RFID vs. iBeacons: Which is better for event marketing?

What better place to trial iBeacons then among a load of early-adopter hipsters at a Brooklyn arts and innovation festival. At Northside Festival iBeacons were used to push out alerts about backstage passes, the ability to queue jump, surprise tickets and food vouchers. The trial was carried out by MasterCard, which said it would be tracking metrics such as app downloads, alerts seen and actions taken, alongside conversations on social.

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