eAgile Inc. announces eTap intelligent packaging solution
The current marketing surrounding NFC is focused on mobile payments but there is a much broader use for this technology which connects manufacturers with consumers to provide robust product information.
NFC technology can be used to open up a direct line of communication between businesses and their end customers in a manner which was previously not available. NFC-enabled tags on products provide immediate access to valuable information such as product authenticity, safety and other key information. This functionality is important for all products, especially those intended for human consumption in the medical, food and beverage markets. NFC technology is positioned to be a key component in the Internet of Things (IoT) movement, which links people and organizations to the products and services they use through the internet.
“eAgile’s solution helps brand owners build trust and loyalty by establishing a dialog with their customers. eTap NFC tags can be created to launch specific web pages, videos or social media content through a quick tap of a smartphone,” states eAgile President Peter Phaneuf. “Businesses of all sizes are already putting NFC technology to work to improve the customer experience and we are excited to expand our NFC-based products to the greater marketplace.” eAgile is one of a few companies with the infrastructure and experience already in place to help businesses gain easy access to NFC.
“NFC products are easy to use, functional and fun, which are key aspects for broad adoption of this technology,” explains Gary Burns, CEO of eAgile. “Research has shown that customers are 12 times more likely to use NFC than a QR code. Our eTap solution becomes the perfect way to communicate with consumers and compete in an increasingly information driven marketplace.” eAgile offers many patented solutions for brand protection, inventory and high volume production incorporating NFC tags.