iBeacon: Just One Piece Of Your Retail Marketing Puzzle
marketing revolution. With this technology, you can understand exactly where customers are in your store. This gives you the opportunity to send them relevant, contextual advertisements, offers and alerts in real time. Just imagine communicating with customers as they pass through your front door — from a simple welcome message to a quick reminder that they’re out of bread. Pretty cool, right? As more retailers are adding iBeacon to their stores, it’s enticing to leave your traditional marketing tactics behind. But it’s crucial to see iBeacon as a supplementary marketing method — not the end-all-be-all solution.