AllUnite Pulls In $3.7M For Its iBeacon Alternative For In-Store Mobile Ads

Danish startup AllUnite, which uses the lure of free Wi-Fi to drive local adverts to people logging on within retail locations such as shopping centers, has closed a €3 million ($3.7 million) Series A funding round. The round was led by European VC firm Northzone, along with Denmark’s largest grocery chain retailer, Coop. Prior to this the startup had pulled in €500,000 in funding from Danish investor Christian Stadil, along with the founders contributing a further €500,000 in seed cash.