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Transport for London builds customer profiles using RFID data analytics

Cards have become more important than cash in moving around London. In July 2014, Transport for London (TfL) stopped accepting cash on its buses, telling commuters they had to use Oyster cards, or debit or credit cards with a contactless payment chip. It also began to accept cards on its Underground and rail services. TfL flagged up the customer convenience angle and acknowledged the change would make big savings over time – but the move to card payments will also provide more data it can use for long-term planning.

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