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What Can RFID Do For SMB Retailers?

At the VARTECH 2014 Conference in New Orleans, Marty Johnson of Zebra Technologies provided an overview of how RFID (radio frequency identification) can be beneficial to SMB retailers. Johnson points out the industry is approaching a point at which RFID will be as pervasive as bar codes. Though RFID adoption began with the largest retailers, now more and more specialty retailers and even smaller retailers and brand owners have begun to pilot the technology to improve their efficiency and reduce their bottom line. The ROI of RFID for retailers includes eliminating inventory “touches” and data errors, improving visibility, reducing inventory levels and out of stock items, and also reducing expedited shipments.

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