Implementing Your iBeacon Strategy Via: Your Own App vs a 3rd Party App
talks since it’s introduction in WWDC, June 2013. This technology, that can be used to deliver path-breaking customer experiences and generate more revenue has been the most disruptive technology in recent times. Even though beacons (the hardware devices that work on this technology) have created a substantial buzz, there seems to be a lot of ambiguity about how they really work and how they can be implemented. A lot of businesses that are interested in testing this technology, are struggling to figure out how to integrate beacons with their existing mobile strategy.