Verve Adds iBeacon Tech to Panel App

London-based online community specialist Verve has added Apple's iBeacon technology to its Community Panel app, allowing it to track individual members as they travel into and around stores fitted with the iBeacon device. When a Verve Community Panel member enters a client's store, their Verve app detects the in-store iBeacons and the member’s exact location, down to aisle level.