Event Farm Acquires ClearHart, Set to Launch ‘Internet of Things for Experiences’ Platform
Event Farm, an enterprise event technology company whose clients include Google, LinkedIn, Facebook, and AOL, announced their acquisition of ClearHart, an award-winning full-service innovation agency that specializes in bridging online and offline at live events. ClearHart Co-Founders, Clara de Soto and Erica Mannherz, are joining the company as part of the acquisition.
Founded in 2011 and featured in Entrepreneur Magazine’s 100 Brilliant Companies, ClearHart’s work creating turnkey wearable tech programs at some of the nation’s largest premium events will provide Event Farm with a leading position in the experiential market.
With a focus on the relationship between data capture and the User Experience, de Soto and Mannherz are building products that empower attendees to digitally capture events in intuitive, unobtrusive ways, similar to their work creating the SavorBand at the Food Network NYC Wine & Food Festival.
This investment is part of Event Farm’s strategy to provide clients with quantifiable insights into how events impact their broader strategy. Expanding into the Internet of Things, as well as integrating new technologies beyond NFC, RFID, and BLE, cements Event Farm’s position as a forward-thinking leader in the industry bridging technology and events. The acquisition will provide Event Farm’s growing list of Fortune 500 clients with opportunities to utilize these in-event technologies, expanding event marketing ROI.