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RFID and AIDC News: Small Shoe Store Chain Peltz Decides to Publicly Dump RFID

In a somewhat odd press release, Peltz Shoes, a chain of six stores in the Florida market, announced it was dumping RFID tagging of its shoes boxes over what it said were technical issues as well as higher labor costs. It isn't often a company makes a public announcement about a decision to drop system or technology. What drove that move is perfectly unclear, but here's what the company had to say. Peltz began its RFID journey in 2009. It says the RFID tag on the boxes wasn't just being used for its radio frequency identification capabilities alone, but was also being used to provide detailed label information on the shoe boxes on the brand, style, color, size, and price data, which apparently were not clearly labeled on the boxes previously.

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