Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business. Similar to QR codes, beacons seem interesting, but most consumers I speak with still do not know how to interact with either of them. For a person to make use of the beacons or QR codes, the technology needs to communicate with a mobile device or more specifically a mobile application -- and this alone makes me skeptical.
Are Beacons the QR Code of 2015?
Reviewed by blognews