Coin Looks Beyond Smart Cards By Teaming With MasterCard

The future for Coin, a buzzy startup pushing a smart credit card that can store several cards simultaneously, is in finding another use for its technology, CEO Kanishk Parashar recently told Fortune. On Wednesday the company pushed ahead with that idea by announcing a partnership with MasterCard. The plan is to use Coin’s technology to make it easier for smaller companies building fitness trackers and other wearable devices to add payment services to their respective products